Sales Case Study

How a recruitment agency supercharged its lead generation efforts?

Area of service

The company we served is in the HR space funded by well known investors.


They had built a good database of Staffing companies through which they got the initial traction during their launch. But, this company had the challenge of reaching out to the decision makers in their corporate market segment. For this, they had approached Business Dynamiks team to reach out and to get qualified sales leads for them.
Reckrut is project of Joule Consulting Pvt.Ltd. Established in 2011, Joule has built many innovative solutions within the hiring & staffing domains.
This company within 9 months had 292 sales qualified leads with a Return on Investment of around 185%


Business Dynamiks team initially took a stock of their existing sales process, their target segment, challenges they solve, etc and worked on a plan to reach out. Being a funded company, they had the compulsion to show some traction to their investors as well in a quick span of time. For this, Business Dynamiks used their expertise and crafted a message that resonated well with the prospects of this company. After this, we evolved a reach out plan and initiated the campaign to the identified prospects.

I wanted to write this to convey my deepest appreciation for your work for Reckrut. Fact that you were able to generate over 30 leads in less than a month (in the first month) is admirable. I am particularly amazed with your ability to write impactful emails to envince strong interest. I am happy that I chose to try this oursourced route for lead generation. It works! Look forward to a fruitful long-term association with you guys and Business Dynamiks. I’d highly recommend it to others.

Chetan Indap
CEO & Founder


As already mentioned, the message crafted resonated really well with the audience and the result is 30 sales qualified leads in less than a month. With all the sales efforts in place, this company currently holds a corporate client base upto 40 during the six months of engagement.

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